Mark Kaplowitz's Blog

In the beginning there was paper, and there was tape.  And if you wanted to leave a note on a page of a book, you had to tape a piece of paper bearing the note, and when you removed the note it would not come off easily, but would damage the page with its stickiness.[1]  And to tape the note to another page would take more tape, for the original tape would be unfit[2] to carry out its duties.

And the 3M Corporation said, “Let there be Post-it notes,” and there were Post-it notes.  And the 3M Corporation saw that the Post-it notes were good, and trademarked the name “Post-it.”  The Post-it notes were canary yellow, and the 3M Corporation saw that the canary yellow was good, and trademarked that, too.

And the world was filled with Post-it notes, all of the same size, and the same…

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